about the project:

A recording studio identity built around the idea of capturing a performance in one take. The custom wordmark integrates subtle references to recording and playback, concealing a microphone, a volume indicator, and a play button. Close-up details show how these visual cues are embedded in the typography rather than added as decoration.

A simplified mark extends the identity across social media and print, while a hand-drawn tag adds a raw, hip-hop-inspired accent to business cards.