about the project:

OBSCUR is a fashion retailer rooted in the darker side of Parisian underground culture. I developed its identity around an all-seeing eye, positioning the mark as an observer within the scene. Its worn, fragmented surface reflects the way underground culture absorbs influences and reshapes them into something of its own. Visual Kei, Indie Sleaze and archival fashion informed the visual language, giving the identity a mix of subcultural references and a deliberately raw finish.